Even though I think H&M was too ambitious launching 3 designer collaborations in a year, I was really looking forward for this one. I was in love with Marni at H&M, thus I bought three pieces from the collection (I would buy more if they didn't run out of the necklaces, trust me). I loved it because I know they looked fashionable, ahead of the trend (printed trousers mixed with printed tops anyone?), and the most important thing; they did not look cheap.
The first designer collaboration comeback after Lanvin (oh this one I wouldn't miss it for the world if I was in the fashion city back then, but no unfortunately), which was Versace, and the third one ADR were...what do I call it? Far from perfection. I could be meaner than saying "far from perfection", but oh well... When I saw the collection pieces on the Internet for Versace and ADR at H&M, I knew already they wouldn't look great, particularly the latter. They looked cheap and they were just so very tacky. I was confused by people who bought those. Was it because of the branding? Did they care more about designer collaboration theme instead of the designs? Or maybe, well, we just have different tastes in designs. Sorry for being too opinionated.
BUT, I'm posting this not to complain about the previous collaborations, but rather, bringing images from the newest one! The fact that Margiela graduated from Royal Academy of Arts in Antwerp, one of the most prestigious fashion schools in the world, just excite me so much because I know he will bring good stuff on the table. His designs were so much on deconstructions, "a monochromatic palette, outsized garments, non-traditional fabrics, exposed seams, or roughly appliquéd details" stated Forty Five Ten. So let's see... (I picked my favorites btw ;D)
And here are the photo shoots
If you love classic pieces upgraded to the next level, then save some cash for 15th of November, when this collection will be sold in H&M stores.
The price started at £9.99 for the belts. In total there are 59 garments for ladies and 41 for the gentlemen. For a more complete collection, head to Vogue!